Scott Merritt, Founder

Scott is a strategic public relations and media relations expert with more than 25 years of experience in building results-driven strategic communications campaigns for a wide range of clients.

He founded Strategic Global Media after spending most of his career working for and leading teams at other PR agencies. His work has included PR and outreach efforts for a diverse array of B2B and B2C accounts in industries including tech, fintech, energy, automotive, healthcare, nonprofit and aviation, with a heavy emphasis on media relations.

His ability to identify what’s newsworthy and what’s snooze-worthy has resulted in placements including cover stories in Octane and Motor Sport; full-page articles in TIME; front-page articles in USA Today and the Houston Chronicle; CEO interviews on NPR, CNBC, FOX News Channel and Bloomberg TV; multiple segments on the Today show; and countless brand-building article placements for a wide variety of clients in vertical, business and consumer media outlets.

Scott is a trained corporate spokesperson, a published writer and editor, and host of the Webby Award-nominated Second Act Stories podcast.

PR Thought Leadership from Scott Merritt

Where should I work? The pros and cons of agency vs in-house (PR Daily)

Don’t Rely on Needles in a Haystack for Media Coverage (O’Dwyers)

Integrated Marketing: Why PR & Marketing Are Better Together (Agency Spotter)

This Is What Happens When Reporters Don't Fact-Check (Adweek)

The Dangers of Virality Above Journalistic Integrity (Spin Sucks)

7 ways to punch up your press releases (Ragan.com)

Scott’s LinkedIn Profile